Maxi K, a Chilean kiosk chain in Santiago's metro stations, underwent a transformative brand identity and marketing strategy inspired by the city's metro lines. Each Maxi K store was infused with the vibrant colors of its adjacent metro line - red for Line 1, yellow for Line 2, and so on.

This innovative approach unified Maxi K's identity with Santiago's urban landscape, creating a dynamic and memorable brand experience. By integrating metro colors into product packaging and store aesthetics, Maxi K became an integral part of commuters' daily journeys. This project showcases the power of strategic design to transform everyday encounters into vibrant, cohesive brand experiences.