A marketing refresh for Holz Speckmann, built around clear, confident visual language that speaks to their craft. The work spans print, signage and digital touchpoints, all tied together by a consistent typographic system. Beyond the core identity, I built an AI-driven system that now runs their day-to-day social content. Every post starts from a real product shot, places it into a generated environment, and pairs it with a catchy headline and product details, all in the same visual language. A post that used to take hours now comes together in about 20 minutes, and the account keeps publishing on this system.
