Art Direction & Branding, Berlin
I'm an art director working across branding and design from Berlin. Chilean born, German raised. My work blends that multicultural background with a bias toward bold, expressive visual storytelling: identities built to hold a point of view rather than blend in.
That runs from strategy through execution. Naming and positioning, identity systems, packaging, campaign and environmental work, and the digital surfaces a brand lives on. I care about the craft at every scale, from a wordmark's spacing to whether a system survives contact with the real world.
Currently open to freelance projects and collaborations.